SEO optimization process and tactics

There are many different tactics that can be used when making optimization. If you ask different people how they do their SEO, all of them will tell you different strategies. This is so because making an optimization really is a very difficult and complex work. It is also very subjective: for one people one method may be very effective, and for another to be a total waste of resources. All of this depends not only on the likings of the optimizators, but also on the site itself. The best thing possible is to make your own research, to read about the different tactics and to do the optimization yourself. However, this will take you much time and also much money. A good solution would be to hire someone to do it for you. Sometimes this may cost you a lot, but there are some people that will do your job quite effectively and won’t charge you much for that.

Here is the complexity of the SEO process:

However, you should not forget that search engines do not always tolerate such behavior. According to them this is cheating and changes the results in a bad way. Generally, search engines cannot take any aggressive measures against such sites. But still they have their own ways of “punishing” them for the unfair behavior.

So really SEO can be referred as to a constant game in which both sides take turn in winning and losing. For now it seems that the optimizators are winning the game, but it is no secret that the search engines are looking for ways to change that.

There are things that one can do that will help the position of the site without getting on Google’s nerves. This is called optimizing your own site: this means making it more attractive to everyone: both search engines and customers. This is not considered as cheating, while the effects can be really strong. It is not so hard to do, but it definitely requires some knowledge to do it right. Otherwise the effect may not be so long-lasting.

However the situation at the moment, one thing is for sure: SEO optimization is here to stay for now. Not only that, but it is becoming more and more popular there days, due to the huge and severe competition in many fields and the hunger for customers.

For those of you who still do not know what the SEO process actually is, here’s a video that explains it in a simple way:

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The fight for and against SEO

Generally, SEO is considered to be a type of Internet marketing. It is not a very traditional one, but it is gaining more and more speed these days. SEO may have different forms. It can be optimization in the image search, in the video search, news or other things like local search. You can also concentrate your efforts on different words or phrases which you want be related to your site. Usually these words are highly popular and commonly searched for and the competition is very severe. That’s why people need optimization. And while it is good for the merchants, the search engines are usually strongly against these methods. They try to improve their algorithms so that optimizators will not be able to change the results they are generating. Both sides are constantly trying to cheat each other, to hide their methods so that the other side will not know what actions to take. But one can say that after all search engines are in a better positions because, after all, they can easily make whatever changes they want, good or bad.

However, web masters can try and avoid all the berriers, that Google and other search engines place in fromt of them. Here are 6 steps that every webmaster take to achieve their goal in making their (or their client’s) website more popular:

The fact that more and more people are starting to use optimization makes the whole point of it a little useless. Optimizators start competing not only with the search engines and with the other sites, but with each other as well. This makes their services more expensive and only the richest companies will able to pay great amounts of money for it.

Still, SEO has many positive sides, too. There are often people with good intentions that want to promote their ideas, like the NGOs, for example. They cannot fight with the strong competition of the commercial sites and they need other methods to gain popularity. If it is not for SEO, they will never be able to reach the people that share the same ideas and vision.

Although SEO is considered to be very difficult and complex job, everybody can learn to do it. There are really a lot of things to be taken into consideration and to be careful for, but one can easily make a small optimization of his site so that it will have a better position. For more information you can check some videos or other blogs about SEO optimization like this:

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Meaning, advantages and disadvantages of SEO optimization

When it comes to SEO many people can’t really understand the true meaning of it. There are different interpretations of it but in the end it always comes to one thing: making your website more visible by improving it’s position in different search engines. Genereally, all these actions are concentrated mainly in one search engine: Google. This is so, because it is by far the most popular and commonly used search engine in the world. This makes it very appealing to owners of web sites and thus to SEO optimizarots.

There are different things to be taken into consideration when you are making different optimizations. You have to make a very thorough research beforehand to see how search engines work, what exactly are people looking for and how are they typing their requests, what are the habits of your potential clients, etc. But this is just one side of optimization. Most of the efforts you make must be focused on making your own site more attractive to both the search engine and to the users. This is a very complex and time consuming work but the good side is that once you’re done with it you won’t have to deal with it anymore.

Here is an exampe of how Google works:

A lot of people argue whether SEO optimization is a good or a bad thing. On one hand there are the people who say that these actions change the results in Google and thus make them useless to many users. Their strongest argument is that the sites that use optimization, i.e. those who are in the first positions, are simply those who can afford to pay sometimes great amount of money for these services.

On the other hand are the defenders of SEO who say that improve the results of Google because not always its algorithms can make a difference between a good and a bad site. Moreover, optimization is concentrated in those fields that have a lot of search requests which means that people can actually find what they are looking for.

Eventually, it is up to everyone of us whether we will choose this way and up to the policy of the search engines.

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