There are many different tactics that can be used when making optimization. If you ask different people how they do their SEO, all of them will tell you different strategies. This is so because making an optimization really is a very difficult and complex work. It is also very subjective: for one people one method may be very effective, and for another to be a total waste of resources. All of this depends not only on the likings of the optimizators, but also on the site itself. The best thing possible is to make your own research, to read about the different tactics and to do the optimization yourself. However, this will take you much time and also much money. A good solution would be to hire someone to do it for you. Sometimes this may cost you a lot, but there are some people that will do your job quite effectively and won’t charge you much for that.
Here is the complexity of the SEO process:
However, you should not forget that search engines do not always tolerate such behavior. According to them this is cheating and changes the results in a bad way. Generally, search engines cannot take any aggressive measures against such sites. But still they have their own ways of “punishing” them for the unfair behavior.
So really SEO can be referred as to a constant game in which both sides take turn in winning and losing. For now it seems that the optimizators are winning the game, but it is no secret that the search engines are looking for ways to change that.
There are things that one can do that will help the position of the site without getting on Google’s nerves. This is called optimizing your own site: this means making it more attractive to everyone: both search engines and customers. This is not considered as cheating, while the effects can be really strong. It is not so hard to do, but it definitely requires some knowledge to do it right. Otherwise the effect may not be so long-lasting.
However the situation at the moment, one thing is for sure: SEO optimization is here to stay for now. Not only that, but it is becoming more and more popular there days, due to the huge and severe competition in many fields and the hunger for customers.
For those of you who still do not know what the SEO process actually is, here’s a video that explains it in a simple way: